We’re diligent about caring for our skin: cleansing thoughtfully, masking weekly, layering targeted treatments. Easily overlooked, yet equally essential: scalp care is skincare. And just like the complexion, it thrives when it’s balanced, nourished, and supported.
This February, we’re extending self-care to the root with NAJEAU, a new scalp-first haircare line now available in-store at Knockout Beauty Aspen, and arriving soon at Knockout Beauty Dallas.
Meet NAJEAU
NAJEAU is built on a simple philosophy: healthy hair begins with a healthy scalp. Every formula is designed to support scalp function first — creating the optimal environment for stronger, fuller, better-looking hair over time.
It’s performance-driven, treatment-focused haircare that feels more like skincare.
How to Build a Scalp Ritual
Weekly Reset: Scalp Mask
This pre-shampoo treatment detoxifies buildup, soothes irritation, and replenishes essential nutrients that support healthy roots. Product residue, oil, dry shampoo, and environmental stressors can quietly disrupt scalp balance over time. This mask helps clear that congestion and reset the foundation.
How to use: Apply directly to the scalp before shampooing, massage gently, and leave on for up to 15 minutes. Rinse, then follow with shampoo and conditioner. Use weekly for a true reset.
Daily Cleanse: Nourishing Shampoo + Conditioner
Designed to gently cleanse without disrupting the scalp’s natural balance, this duo removes buildup while maintaining hydration. Hair is left soft, polished, and weightless — never dry, never heavy.
How to use: Focus shampoo at the scalp, where cleansing matters most. Apply conditioner from mid-lengths to ends to hydrate and smooth without weighing down the root.
Targeted Treatment: Copper Sequence
This lightweight, leave-in scalp serum is formulated with copper peptides and Redensyl® to support visible hair density over time. It absorbs seamlessly — no greasiness, no residue, no change in texture — and won’t interfere with styling.
How to use: Apply directly to the scalp on damp or dry hair approximately three times per week. Massage gently and do not rinse. Style as usual.
Finish: Hair Serum
Formulated with cold-pressed oils, this weightless serum smooths frizz, seals hydration, and enhances shine. It delivers a refined, healthy finish without heaviness.
How to use: Apply 1–2 pumps to mid-lengths and ends on damp or dry hair.
Self-care isn’t only about what we see in the mirror, but most importantly, it’s about the systems we support and the foundations we protect.
Explore NAJEAU in-store at Knockout Beauty and elevate your ritual from the root.
